Minnesota Vikings Cheerleaders

LIFESTYLE PHOTOSHOOT 2021

The Minnesota Vikings Cheerleaders shifted their marketing plan in 2021 from the usual Calendar Photoshoot to focus on Lifestyle Images instead. Karlie worked with the Cheerleading department, creative team, Locker Room Store, and stylists to direct and shoot the content for this year's marketing efforts. A big risk and change paid off with hundreds of beautiful individual and group photos to showcase the team in a new light and are currently being used across all platforms this 2021 season.

We doubled down on the effectiveness of this shoot by styling each Cheerleader in a different merchandise piece that is sold in the official Vikings Locker Room Store. The shoot not only serves as general imagery for the team but also as a lookbook for what fans can buy in the store.

 
 

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